At Kleinfeld, the incomparable personal service begins from the moment the bride steps through the doors of the legendary salon until the moment she walks down the aisle and says, "I do." "Our goal is to turn a bride's wish into her wedding dress," says Mara Urshel and Ronnie Rothstein, owners of Kleinfeld, who are in the salon every day, consulting with brides and their
families. (They even give the brides their private home telephone number.)

Every bride is personally assigned a bridal consultant/stylist. Kleinfeld also offers the services of religious consultants for brides who require special attention. The Kleinfeld bride will also be assisted by a team of fitters, seamstresses, beaders and embroiderers,who willhelp her make the perfect selection and will also customize the dress to the bride's exact
specifications. "Our world-class seamstresses and embroiderers are really the miracle workers at Kleinfeld, and we feel their artistry deserves to be highlighted," says Mara, who adds that many of Kleinfeld's artisan seamstresses have worked at Kleinfeld for over twenty years.

Recently, Kleinfeld debuted its exciting website (www.kleinfeldbridal.com), where brides can see their vast selection of beautiful wedding dresses and also learn more about the legendary salon, its history, staff, upcoming trunk shows and much more. In addition, Simon & Schuster is published a major bridal book, How to Buy Your Perfect Wedding Dress, written by the owners of Kleinfeld.